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Emmett Hayes

Book Visibility & Amazon Positioning Strategist

Your Book Isn't
Invisible Because
It's Bad.
It's Positioned Wrong.

I don't promote books — I fix the structural positioning gaps keeping your book buried in Amazon's algorithm. Through competitive research, category auditing, and data-driven placement, I get your book in front of readers already searching for it.

Competitive Analysis
Category Auditing
Keyword & Metadata Optimization
Goodreads Strategic Placement
Algorithm Optimization

Why Your Book Isn't Selling

Amazon's algorithm can't surface what it can't find. Your book could be brilliant — but if the positioning infrastructure is broken, readers will never know you exist.

Wrong Categories

Wrong Categories = Invisible to Readers

70% of readers discover books by browsing categories. If you're in "Fiction > General" instead of your specific niche, thousands of daily browsers looking for exactly your type of book will never see it.

Missing Keywords

Missing Keywords = Lost Search Traffic

When readers search "small town romance" or "dark vampire thriller," does your book appear? If not, you're losing hundreds of potential readers every week to books that captured those searches.

No Goodreads Presence

No Goodreads Presence = No Community Discovery

60% of genre readers find new books through curated Goodreads lists. If you're not strategically placed in high-traffic lists, you're missing tens of thousands of readers actively seeking recommendations.

High BSR

High BSR = Algorithm Burial

Books ranking above 500K don't appear in browse results, search recommendations, or "Customers also bought" suggestions. You're not competing — you're hidden.

The Process

I analyze, research, and strategically reposition — so the right readers discover you organically.

This isn't temporary marketing. This is permanent positioning infrastructure that keeps working after I'm done.

Step 01

Competitive Analysis

Every relevant data point from Amazon and Goodreads collected before any diagnosis begins. Breadcrumb trail, category slots, review velocity, rating averages, author profile status.

Step 02

Category Auditing

The breadcrumb is Amazon's internal routing system — more honest than surface categories and more damaging when wrong. Every check: store format, depth, identity confirmation.

Step 03

Keyword & Metadata Optimization

Comp authors, series identity, protagonist type, and setting turned into discoverable architecture across both Kindle and print. Not keyword stuffing — positioning strategy.

Step 04

Goodreads Strategic Placement

Genre shelf presence, follower pipeline, and community list engagement built around the reader already navigating that platform looking for exactly what you wrote.

Step 05

Algorithm Optimization

Every confirmed gap is scored and ranked. The top gaps become the focus. A diagnosis built on accurate data outperforms guesswork every single time.

Step 06

Strategic Recommendations

Clear, specific, actionable — framed around your book's identity and the reader already out there looking for it. Not a checklist. A direction you can act on immediately.

What Authors Say

Results that speak for themselves

"I had no idea my Amazon categories were killing my visibility. Emmett restructured everything — categories, keywords, positioning — and the BSR drop spoke for itself. She knows how the algorithm actually works."

— Luke Richardson, Author

Ready to Fix Your Book's Positioning?

Let's analyze where your book is, where it should be, and how to get it in front of the readers already searching for it.

Proof & Case Studies

What Proper Positioning Does

I base every decision on data. Here are real results from books I've repositioned — showing category rankings, review growth, and visibility improvements.

Before & After

Real ranking changes from strategic repositioning

Before positioning
Before Poor category placement — low visibility, high BSR, wrong reader routing
After positioning
After Repositioned — corrected category depth, improved BSR, right audience routing
Goodreads shelf placement
Goodreads Strategic shelf placement — high-traffic list engagement & community discovery
Angel Wings 4.85 stars
Rating Angel Wings by C.B. Anthony — 4.85 stars across 34 ratings, 30 reviews

References

Books I've repositioned

Uncertain Lives

Goodreads Listopia Placement

Uncertain Lives — Joram Piatigorsky

A Novel of Memory, Identity, and the Voices Within. Strategically placed across literary fiction and psychology shelves for maximum discoverability among the right readers.

A Lifetime of Connection

Amazon Visibility Optimization

A Lifetime of Connection

Two lives intertwined across decades. Repositioned from general fiction into women's literary fiction and friendship sub-genres, driving measurable BSR improvement.

Who Is Really In There

Early Visibility & Launch Optimization

Who Is Really In There?

A Mind Is Never A Single Voice. Pre-launch category architecture and keyword metadata built before release, establishing algorithmic momentum from day one.

Angel Wings Goodreads

ARC Review & Early Engagement

Angel Wings: A Modern Fairy Tale — C.B. Anthony

4.85 stars across 34 ratings, 30 reviews. ARC distribution and early review coordination produced consistent social proof before the launch window closed.

Joram Email

Audience & Category Realignment

Joram Piatigorsky — Discovery Audit

"Go ahead with your Discovery Audit at $200 and we'll assess how to proceed." — Direct author correspondence confirming the diagnostic engagement.

Promotional Campaign

Visual Campaign & Goodreads Placement

Momentum: A Memoir — Emily Brown

4.95 stars, 37 ratings, 26 reviews. Visual campaign support and strategic Goodreads list placement drove 2,512 "want to read" additions organically.

Campaign Samples

Video & Visual Work

The Man I Would Become Book Trailer — Victor L. B.
Emmett Editorial Channel Welcome Video

What We Offer

Services Designed Around Your Book

Every service is delivered under a single strategic vision — to ensure your book reaches the readers already looking for it, with consistency and care.

Emmett Hayes

Book Visibility & Amazon Positioning Strategist

Emmett Hayes

I lead each project by developing the positioning strategy, guiding visibility efforts, and ensuring every element of the campaign works together with intention. I study your book's Amazon and Goodreads data, find exactly what is broken and why, and show you what it is costing you — with enough specificity that you cannot ignore it.

Launch Campaigns

Pre-launch category architecture and keyword metadata built before release to establish algorithmic momentum from day one.

Visibility & Promotion

Targeted promotion built around where your specific reader actually spends their time — not generic outreach.

Platform Building

Amazon Author Central and Goodreads profile built so readers who finish your book and look for you find something — not a blank page.

Book Marketing Strategy

A full-scope positioning strategy designed around your book's identity and target reader — not a generic checklist.

Optimization Services

Technical Services

Optimization & Presentation

The technical and presentation aspects that prepare a book for visibility and reader trust. Each book is made to feel polished, professional, and trustworthy before it reaches its audience.

Book Cover Design Consultation

Cover analysis for genre alignment, thumbnail performance, and visual category signals.

Proofreading

Final-pass proofreading focused on presentation-level clarity and reader trust.

Translation Management

Coordination of translation projects to expand your book's reach into new language markets.

Book Listing Optimization

Full Amazon and Goodreads listing audit and rewrite — title, subtitle, description, categories, and keywords.

Engagement Services

Engagement Services

Reader Engagement & Outreach

Bringing stories into view in ways that feel natural, cohesive, and true to each book's direction. Supporting reader engagement and outreach aligned with the overall campaign strategy.

Book Trailers & Visual Assets

Professional video trailers and branded visual campaign assets for social and promotional use.

Review Coordination

ARC distribution and early review coordination to build social proof before the launch window closes.

Book Giveaways

Coordinated giveaway campaigns designed to drive Goodreads engagement and new reader acquisition.

Social Media Marketing Support

Content strategy and execution support aligned with your book's target reader and genre community.

"All services are delivered under a single strategic vision to ensure consistency and care across every aspect of your book's positioning."

Start With a Discovery Audit — $200

About

Welcome to Emmett Editorial

Every book has its own path, and choosing support is a personal decision. Whether you're preparing for a launch, looking to improve visibility, or simply exploring your options — you're welcome to reach out.

About Emmett

Book Visibility & Amazon Positioning Strategist

I'm a Book Positioning Analyst and Strategist with a deep love for books, quiet research, and meaningful conversations around storytelling. I don't promote books — I fix the structural positioning gaps keeping books buried in Amazon's algorithm.

Through competitive research, category auditing, and data-driven placement, I get books in front of readers already searching for them. My work is built around the idea that most positioning problems are structural — not quality problems. Your book may be excellent. It may simply be invisible.

I bring structure and intention to every project, ensuring each book is introduced to readers with consistency and care. The diagnosis is specific. The problems are fixable. The readers for your book are on Amazon and Goodreads right now, browsing shelves your book does not yet appear on.

In my free time, I enjoy reading across genres, journaling ideas, and exploring how stories connect people from different walks of life.

Emmett Hayes

Emmett Hayes — Book Visibility & Amazon Positioning Strategist

Mission & Values

Thoughtful promotion begins with respect for the story.

Value 01

Respect for the Story

Every book represents months or years of a writer's life. I treat each project with seriousness, never applying cookie-cutter solutions to something inherently unique.

Value 02

Data-Driven Decisions

I base every recommendation on actual Amazon and Goodreads data — not assumptions or generic checklists. If the evidence doesn't support it, I won't recommend it.

Value 03

Clear Direction

Every diagnosis produces a specific, actionable path forward — not vague suggestions. A direction you can act on immediately, framed around your book's identity.

Value 04

Permanent Infrastructure

This isn't a temporary campaign. The positioning work I do keeps working after I'm done — built into the architecture of how your book is presented to readers and to the algorithm.

Value 05

Care & Intention

Every book is handled with care and intention. I'm happy to learn about your book, your goals, and where you are in the process — without pressure or obligation.

Value 06

Specificity Over Generality

Work that could only have been done for this specific book earns a reply. That standard — where authors think "she read the actual book" — is what this practice is built around.

Get in Touch

Let's Talk About Your Book

If you'd like to start a conversation, use the form below or reach out directly by email. I respond thoughtfully and within a reasonable timeframe.

Send a Message

Tell me about your book, where you are in the process, and what you're hoping to achieve. The more specific you are, the more useful my response will be.

✓  Thank you — your message has been sent. I'll be in touch within 48 hours.

Contact Details

NameEmmett Hayes
TitleBook Visibility & Amazon Positioning Strategist
PracticeEmmett Editorial

Client Correspondence

Joram Piatigorsky approving the Discovery Audit — real author engagement on record.

Email from Joram Piatigorsky